Our Approach

When Emma engaged Megantic in September 2017 the site had been plateauing and was missing a data driven strategy that incorporated a buyers behavior approach. After conducting extensive research and refining the findings with Emmas’ industry expertise, we established a collections structure that mapped the online demand with their supply. The next challenge involved utilizing our newly created SEO optimized collections for filtering through the product range for better conversions. A solution was specially created and has made a huge impact in conversion, rankings and visitors ever since!

Website identity alignment – Extensive category segmentation – URL structure optimization – Sidebar filtering by static collections – Targeted metadata across all collections – Improved crawlability & indexing – Consistent Link outreach – Onsite content creation consulting – Technical monitoring and execution.

Summary

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